This way you can be sure that the design elements of your logo are sufficiently different from those of your competitors. It's a good idea to seek the advice of a lawyer specialised in copyright or intellectual property law. Your logo may not infringe on any design, trademark, or image copyrights in print or on your website. Also, legal restrictions have to be considered: your logo design should not use or copy graphics or image elements from other designs without the explicit prior consent of the third party you've taken them from. You should use scalable file formats, which can be edited, adapted, and reproduced for any purpose. When you create your company logo, you should not only choose the colour, the font and the design, but also make sure that it can be displayed optimally on a wide variety of media, such as your website or printed products. Design elements, such as font, colour, and shape, are carefully chosen to help customers connect your company logo to your name. When you create a logo for free, you design an individual look that conveys your image in a clear, appealing and memorable way. Not only does your logo visually add to your website or your shop sign, but it is also an optical thread that weaves through all the offers and services of your company, including business cards, mailings or promotional items. The basis for a strong corporate identity is a convincing and representative corporate design – a unique appearance for your company with uniform design elements and a representative logo. As a symbol of all the important characteristics of your company, it reflects the identity, personality, and values of your brand. Your logo is therefore integral to the appearance and corporate identity of your company. An in-between design solution that is classy but stands out at the same time, is the font used in the Deel and Gusto logos.If you are an entrepreneur with a unique offer, you need an attractive visual framework for your products, services and content. Examples of display type in the logo collection above are the Twitch logotype, Cruise and Scale, Rappi, and Webflow. When you can’t read longer text sections because the font is too particular, you’re likely looking at display type. Tech logos often make use of text style typefaces as opposed to “display type.” These two are different in style: Text fonts are readable when used in text (but they look a bit more boring overall), display type is usually only readable when used for headlines or posters. Way 2: A unique typography design feature Stripe’s i looks like a credit card in use, Zapier’s old i reminds us of a settings icon that lets users connect things, and Reddit repurposes its red dot from the symbol again. Stripe, the old Zapier logo (shown here in row 3), and Reddit’s logo all feature a particular letter i. Minimal logo design to make a tech brand memorable Way 1: Make one of the letters of the brand name stand out Airbnb (first row) used to have a brush-style wordmark before its simplified sans-serif type took over. An example of a brush font tech logo is Rappi in row three. They communicate that a company cares about personal and / or creative values which is rarely in the foreground of a tech brand. Cursive, handwritten, and brush-style fonts make companies often look more whimsical and smaller than they are. While brush and handwritten fonts are usually a popular type choice in all industries, they often get replaced by a serif or sans-serif font in a professional redesign. A subcategory of sans-serif type is “rounded fonts.” These are fonts that have either rounded letter stems and terminals (think of Arial Rounded, the Instacart, Zepto, and Reddit logos use a rounded font), or rounded letter shapes (think of missing up-strokes, such as in the Cruise logo (first row), or, the Zepto logo in the last row). sans-serif typefaces don’t have feet-they look more casual, approachable, and friendly, especially when set in all lowercase letters, another common logo trait for technology logo design. Popular font styles for tech logos are sans-serif fonts. Examples are Instacart’s carrot, Twitch’s robot speech bubble, Benchling’s jellyfish, and GitLab’s abstract fox. For example, OpenSea shows a boat on a blue background, Rippling’s logo symbol is a circle with two ripples, Dropbox’s symbol is an open box, and Groww’s logo shows a growth graph.Īnother common tech logo style is using cute or fun symbols. Other startup logos illustrate the company name. Examples are Airbnb, Doordash, Whatnot, and Podium. Many of the logos with symbols use a monogram or lettermark style, where the symbol resembles the first letter of the company’s name. Wordmarks are logos without a symbol some people also call them text logos or typography logos. In the example above, a screenshot of Y Combinator’s startups, around half of the company logos listed are wordmarks.
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